OUR VALUES
Our Values
ACTIVE (LIFESTYLE).
We want to support an active lifestyle
Our clothes should be comfortable, long lasting and supporting an active lifestyle for people at all ages.
NATURE.
Nature is part of our brand, and we always want to embrace it
The brand is inspired by the Nordic nature and its forces. We want to ensure that our carbon footprint is as low as possible because sustainability is very important to us.
ADVENTURE.
Our activewear is part of your adventure
Adventure captures the essence of our activewear company. Designing high performance activewear for different adventures is what we strive to achieve.
ATHLEISURE.
An everyday staple in everyone’s wardrobes
To be suitable both for exercise and everyday wear. Will fit in every person’s wardrobe, which will take you from the gym to the city centre and to your home.
ACTIVE (LIFESTYLE).
We want to support an active lifestyle
Our clothes should be comfortable, long lasting and supporting an active lifestyle for people at all ages.
NATURE.
Nature is part of our brand, and we always want to embrace it
The brand is inspired by the Nordic nature and its forces. We want to ensure that our carbon footprint is as low as possible because sustainability is very important to us.
ADVENTURE.
Our activewear is part of your adventure
Adventure captures the essence of our activewear company. Designing high performance activewear for different adventures is what we strive to achieve.
ATHLEISURE.
An everyday staple in everyone’s wardrobes
To be suitable both for exercise and everyday wear. Will fit in every person’s wardrobe, which will take you from the gym to the city centre and to your home.